The cockpit opens for easy viewing of the detailed interior, which has 3 minifigure seats and storage clips for lightsabers. This buildable toy starship has adjustable wings for flight and landing modes, 2 spring-loaded shooters and an access ramp. Kids can play out Jedi-hunting missions from Star Wars: Obi-Wan Kenobi with LEGO® Star Wars™ Inquisitor Transport Scythe (75336). Available for pre-order at Hasbro Pulse and other major retailers. X4 1.5V AA LR6 ALKALINE BATTERIES Required (not included). Kids ages 4 and up will love this adorable animatronic droid, which makes the perfect addition to any fan's Star Wars collection. She even responds to background noises with a series of lights, sounds, and movements. Unlock Companion Mode by attaching L0-LA59's legs, Hover Mode by attaching her stand, or On the Go Mode by removing her from either base. Touch the censor on L0-LA59's head to activate more than 45 different light, sound, and movement combinations through 3 modes of play. This toy features design and deco inspired by the OBI-WAN KENOBI live-action series on Disney+. The STAR WARS L0-LA59 (LOLA) ANIMATRONIC EDITION lets kids and fans alike bring home a beloved droid companion. Star Wars L0-LA59 (Lola) Animatronic Edition Each Tuesday morning, fans can expect an assortment of new wish list worthy gift ideas featuring toys, apparel, collectibles and more from licensees including Hasbro, Funko, LEGO, Mattel and many others, with some items available for pre-order and others available immediately at retailers including shopDisney. Frascotti also said that Hasbro did research for over 3 years while creating the line and that they conducted premarket tests, wherein girls thought the names of the products were “cool”.Īll in all, despite the controversy over the potential sexist nature of Nerf Rebelle, Hasbro seems to have effectively used segmentation to seek out a new target market and used effective means to develop a new product for this market.Hello there, Rebelscum. Speaking to the concern that some consumers have that Nerf Rebelle is perpetuating stereotypes, he said, “I think if anything, we went into this without any stereotypes and instead talked to young girls, found out what they wanted, and then designed a line of products that addressed that opportunity,” What girls wanted, he said, was Nerf toys that boast both high performance and a design made especially for them. Featuring weapons that are pink and purple with names like Heartbreaker and Sweet Revenge, the toys seem to speak to girls whose self-concepts include being strong, independent, and feminine.Ī recent interview with the Global Chief Marketing Officer of Hasbro, John Frascotti, indicates that Hasbro used customer input when they were generating the idea for a new product. Hasbro seems to have taken into account a psychographic that has previously not been targeted in their marketing. However, the segmentation is more specific than that. Hasbro seems to have created Nerf Rebelle in order to target young female fans of the new movies Brave and The Hunger Games, both of which star female archers who “rebel” from the female norm. Full list of brands can be viewed here. One of their new product lines is Nerf Rebelle, a feminine twist on the Nerf toy weapons usually marketed towards boys.Īs our textbook states, firms increase their product mix breadth in order to capture new markets. Hasbro is a firm that has very wide breadth, with brands ranging from Marvel to Candy Land, from Lite-Brite to Nerf, and from Operation to Scrabble. This blog post is part of an assignment for COMM 465: Marketing Management, with Phaedra Burke.
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